BLOG

We don’t claim to know it all. But after years of building brands from the inside out, we’ve learned a thing or two about what works (and what doesn’t). We also dedicate several hours a week researching trends and algorithms to help keep us, and our clients, in-the-know. Here, we share those insights freely.

Real strategies, honest lessons, and creative wins - shared from our team to yours.

Check out our Top 3 featured blogs in our most commonly requested areas: Branding, Websites and Social Media. If you're just curious to learn interesting insights or hear from our team, the last section on this page might be your jam.


Brand Strategy

Clarify Your Message. Attract the Right Clients.

Your brand isn’t your logo, it’s your reputation. These posts dive into what it takes to create a brand that not only looks beautiful but also sells, resonates, and positions you as the obvious choice. Expect insights on messaging, identity, positioning, and emotional connection — because branding is where transformation begins

Featured Blogs

Visual Identity vs. Brand Identity: What’s the Difference?

Visual Identity vs. Brand Identity: What’s the Difference? Let’s Clear Up a Common Branding Confusion When people come to us for help with their branding, they often say things like: “We just need a...

5 Brand Messaging Mistakes That Confuse Your Audience

5 Brand Messaging Mistakes That Confuse Your Audience Messaging Is Make-or-Break You can have a great offer, a gorgeous brand, and still lose people at “Hello.” Why? Because your brand messaging...

Branding Strategy Services That Actually Convert

Branding Strategy Services That Actually Convert In today’s saturated market, good branding isn’t just about standing out visually—it’s about being unforgettable and profitable. At Willow Tree...

Web Design & UX

Design That Works (Not Just Looks Good)

Too many websites are pretty — and pretty ineffective. These articles explore what makes a site convert: from strategic wireframes and SEO-friendly copy to mobile optimization and intuitive user journeys. If you’ve ever wondered why your site isn’t working harder for you, start here.

Featured Blogs

Web Copy vs. Design: What Should Come First?

Let me be blunt: your brand photoshoot is not the time to toss your favorite clothes into a gym bag and hope for the best. I love you, I do—but if I had a dollar for every wrinkled shirt or leftover...

Why Template Sites Don’t Cut It for Serious Businesses

Let me be blunt: your brand photoshoot is not the time to toss your favorite clothes into a gym bag and hope for the best. I love you, I do—but if I had a dollar for every wrinkled shirt or leftover...

What Makes a Website High-Converting in 2025?

Let me be blunt: your brand photoshoot is not the time to toss your favorite clothes into a gym bag and hope for the best. I love you, I do—but if I had a dollar for every wrinkled shirt or leftover...

Social Media Strategy

Cut Through the Noise, Build Real Connection

Posting for the sake of it isn’t a strategy. This section is all about building a smart, sustainable social presence — one that drives engagement, reflects your voice, and gets real results. From platform decisions to content planning and outsourcing tips, these posts meet you wherever you are.

Featured Blogs

Instagram vs. LinkedIn: Where Should Your Brand Show Up?

Let me be blunt: your brand photoshoot is not the time to toss your favorite clothes into a gym bag and hope for the best. I love you, I do—but if I had a dollar for every wrinkled shirt or leftover...

How to Repurpose Video Content Like a Pro

Let me be blunt: your brand photoshoot is not the time to toss your favorite clothes into a gym bag and hope for the best. I love you, I do—but if I had a dollar for every wrinkled shirt or leftover...

Why Posting Isn’t a Strategy (and What to Do Instead)

Let me be blunt: your brand photoshoot is not the time to toss your favorite clothes into a gym bag and hope for the best. I love you, I do—but if I had a dollar for every wrinkled shirt or leftover...

General Insights & Case Studies

Real Results, Behind the Scenes

Here’s where we share everything else worth talking about — behind-the-scenes stories, client transformations, and deep dives into the creative process. You’ll find wins, lessons learned, and creative strategies that work across industries. Think of this as the conversation we’d have if you picked our brain over coffee.

Fresh Content for Strategy, Success, and Soul

Our Trash Can is Full of Logos—and That’s a Good Thing

Let me be blunt: your brand photoshoot is not the time to toss your favorite clothes into a gym bag and hope for the best. I love you, I do—but if I had a dollar for every wrinkled shirt or leftover...

Branding Breakthroughs I Didn’t Expect to Witness

Let me be blunt: your brand photoshoot is not the time to toss your favorite clothes into a gym bag and hope for the best. I love you, I do—but if I had a dollar for every wrinkled shirt or leftover...

Things We Wish More Clients Knew Before Their Photo Shoot

Let me be blunt: your brand photoshoot is not the time to toss your favorite clothes into a gym bag and hope for the best. I love you, I do—but if I had a dollar for every wrinkled shirt or leftover...

Let’s Connect on LinkedIn

More Insights. Less scroll fatigue.

If you’re into bite-sized wisdom, brand-building gems, and real talk about what’s working in business right now, then follow us on LinkedIn. We break down the same topics you’ll find here into actionable, digestible nuggets. Perfect for your coffee break.

Ready to Transform Your Brand?

It’s time to take your brand to the next level. Whether you're a startup, a small business, or an established company, Willow Tree Imaging has the expertise to create a brand that resonates with your audience and drives growth.