Branding Breakthroughs I Didn’t Expect to Witness
Willow Tree Team
June 3, 2025
I thought I was just helping people tell their brand story better.
But over time, I’ve realized that our full brand strategy process is doing something much deeper—it’s reconnecting people to themselves.
That might sound lofty, but I’ve watched it happen too many times to doubt it. It usually unfolds around the moment we dig into values—not vague company ones, but the real ones that live in the heart of the founder. That’s when the shift begins.
- I’ve seen tough, analytical business owners tear up when they articulate what their company actually stands for—and realize it’s the same thing they have always stood for, even before the business was born.
- I’ve watched burned-out entrepreneurs feel a flicker of excitement again after naming their “why” in words they’d never spoken before.
These aren’t rare moments. They happen often—especially when clients choose our full brand strategy experience instead of the abbreviated version. The deeper process creates room for emotional clarity and vision, not just colors and copy. We have a special culture values exercise to help connect you with your real desires and find fulfillment in your life, not just your brand.
And in case you’re assuming this is mostly a “female founder” kind of thing… nope. Most of our full strategy clients are men.
There’s something sacred about watching someone fall back in love with the business they built. To realize they’ve been coasting and suddenly feel lit up again. To name the impact they want to make—and believe they can still make it.
It’s why I do this. It’s branding, yes. But it’s also healing.