June 10, 2025 – WillowTree Imaging

Why Posting Isn’t a Strategy (and What to Do Instead)

Let me be blunt: your brand photoshoot is not the time to toss your favorite clothes into a gym bag and hope for the best. I love you, I do—but if I had a dollar for every wrinkled shirt or leftover sunglass indentation I’ve had to Photoshop…

We’re talking about branding photography, not a family portrait session or senior pics.

Visual Identity vs. Brand Identity: What’s the Difference?

Visual Identity vs. Brand Identity: What’s the Difference? Let’s Clear Up a Common Branding Confusion When people come to us for help with their branding, they often say things like: “We just need a new logo.”“We want everything to match.”“We don’t feel proud of our brand anymore.” They’re talking about the look of things—colors, fonts, […]

5 Brand Messaging Mistakes That Confuse Your Audience

5 Brand Messaging Mistakes That Confuse Your Audience Messaging Is Make-or-Break You can have a great offer, a gorgeous brand, and still lose people at “Hello.” Why? Because your brand messaging strategy isn’t doing its job. Messaging is how you connect with your audience. If it’s unclear, inconsistent, or generic, people won’t take action. Let’s fix that. […]

Why Posting Isn’t a Strategy (and What to Do Instead)

Visual Identity vs. Brand Identity: What’s the Difference?

5 Brand Messaging Mistakes That Confuse Your Audience

Web Copy vs. Design: What Should Come First?

Why Template Sites Don’t Cut It for Serious Businesses

What Makes a Website High-Converting in 2025?

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